Suhyun Kim was selected as a model for SBW, an underwear company

 

 

 

SBW, the representative underwear company in Korea, announced on the 21st that it selected actor Kim Soo-hyun as a model.

It is a strategy to target young consumers by using Kim Soo-hyun, who enjoys great popularity at home and abroad, playing a leading role in dramas 'Moon embracing the Sun', 'My Love from the Star', and 'It's okay to not be okay'. 

An official of SBW said, "When many consumers still say SBW, they think of Lee Deok-hwa's elevator advertisements in the 1990s. We will be reborn as a brand that encompasses all generations through Kim Soo-hyun advertisements."

It is still before the commercial production, but Kim Soo-hyun is planning to shoot an advertisement wearing a mask or pajamas product. The company announced that it will carry out all-round marketing through TV, YouTube, and social network service (SNS) after producing advertisements.

 

Source : Yonhap News Reporter Kwon Hye-jin