The local popularity of the drama “Crash Landing on You,” which reignited the Korean Wave in Japan, was found to have greatly influenced the power of men as well as women. It attracts attention because it goes beyond the view that Hallyu entertainment content is driven by female-centered consumption.
Japan's Oricon News, which is also famous for its popular music charts, recently analyzed the local popularity factors of “Crash Landing on You” and released the results of a related survey. In this survey, 143 users who watched a local drama on Netflix in February of this year responded, 92.3% and 132 people expressed their favor. Among them, the proportion of men was 97.1%, 10 percentage points higher than that of women.
In particular, men were interested in the drama from the beginning of the broadcast. In April-May, when the number of covid-19 confirmed cases began to increase rapidly, ‘stay at home watching’ was the largest.
Men, along with women, gave the highest score for 'the acting of the main characters'. Male responses were 70.1% (multiple responses) and females 83.1%. The main actors Hyun-bin and Son Ye-jin's "acting power" and "a handsome beauty" were popular.
However, the answer was different in another factor of favorability. Unlike women who ranked'Forbidden Love Story' (23.1%), which is a love story between South and North Korean men and women, and'Humorousness of appearance characters' (9.2%) as second and third, men said'The difference between culture and lifestyle in South and North Korea. '(11.9%) and 'Background of the division of North and South Korea' (10,4%) were cited as reasons for favor.
Oricon News analyzed that it is convincing that men showed great interest in the setting of “Crash Landing on You” in the background of North and South Korea. This is because many Korean films have been broadcast since the drama “Winter Sonata,” and historical dramas such as “Dae Jang Geum” gathered many male viewers.
Meanwhile, according to Flix Patrol, which aggregates and announces video content rankings from countries around the world, “Crash Landing on You” ranked second in “most viewed content” on Netflix in Japan as of October 19th. Since its release in February, it has maintained the highest level for 7 months.
Source : Sports Dong-A Reporter Yoon Yeo-su
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