As a result of the boy group's personal brand reputation in October 2020 by big data analysis, the 1st place was BTS' Jimin, the 2nd place was EXO's Baekhyun, and the 3rd place was Pentagon's Hui.
The Korea Corporate Reputation Research Institute extracts 113,571,467 brand big data of 653 Boy Group individuals from September 16, 2020 to October 16, 2020 for the analysis of Boy Group's personal brand reputation big data. The brand reputation index was analyzed with the participation index, media index, communication index, and community index made with the analysis of local behavior. Compared to 101,924,285 big data of boy group personal brand reputation in September 2020, it increased by 11.43%.
The brand reputation index is an index created through analysis of brand big data by finding that consumers' online habits have a great influence on brand consumption. Through the boy group personal brand reputation analysis, it is possible to measure the positive and negative evaluation of the boy group personal brand, media interest, and consumer interest and traffic. The boy group's brand reputation analysis included brand valuation analysis that measured brand influence and qualitative evaluation of brand reputation monitors.
The 30th place in the Boy Group personal brand reputation in October 2020 is BTS Jimin, EXO Baekhyun, Pentagon Hui, BTS Jungkook, BTS V, NCT Taeyong, BTS Suga, BTS Jin, EXO Kai, NCT Jaehyun, Pentagon Wooseok, Astro Cha Eun-woo, Pentagon Yan-An, BTS RM, Super Junior Hee-cheol, BTS J-Hope, The Boys Sunwoo, The Boys Starring, Big Bang G-Dragon, NCT Jung Woo, NCT Ten, B2B Seo Eun-gwang, NU'EST Minhyun, The Boys, NCT Mark, Tomorrow by Together Subin, Tomorrow by Together Fed, NCT Johnny, B2B Lee Chang-seop, and NCT Doyoung.
The #1, BTS Jimin brand was analyzed as a brand reputation index of 5,511,794 with a participation index of 1,315,647, a media index of 1,528,873, a communication index of 1,430,440, a community index of 1,236,833. Compared to the brand reputation index of 9,531,956 in September, it fell 42.18%.
2nd place, EXO's Baekhyun brand was analyzed as a brand reputation index of 4,368,575, with a participation index of 463,725, a media index of 1,116,389, a communication index of 1,412,693, a community index of 1,375,767. Compared to the brand reputation index of 4,394,473 in September, it fell 0.59%.
Third place, the Pentagon Hui brand was analyzed as a brand reputation index of 3,862,218 with a participation index of 108,414, a media index of 1,430,558, a communication index of 1,131,356, a community index of 1,191,890. Compared to the brand reputation index of 482,491 in September, it rose 700.47%.
The 4th place, BTS' Jungkook brand, was analyzed as a brand reputation index of 3,815,400 with a participation index of 843,478, a media index of 1,140,852, a communication index of 841,294, a community index of 989,776. Compared to the brand reputation index of 7,445,171 in September, it fell 48.75%.
The 5th place, BTS' V brand, was analyzed as a brand reputation index of 3,814,321 with a participation index of 1,021,978 media index of 1,147,197 communication index of 839,415 community index of 805,731. Compared to the brand reputation index of 6,968,585 in September, it fell 45.26%.
"As a result of the boy group personal brand reputation analysis in October 2020, the BTS Jimin brand ranked first. As a result of analyzing the boy group personal brand category, the boy group personal brand reputation in September 2020, Compared to 101,924,285 data, it increased by 11.43%. In a detailed analysis, brand consumption decreased by 40.22%, brand issues increased by 4.94%, brand communication increased by 35.23%, and brand diffusion increased by 44.06%."
"BTS' Jimin brand, which ranked first in the Boy Group's personal brand reputation, showed high 'congratulations, thanks, breakthrough' in link analysis, and 'birthday, billboard, dynamite' in keyword analysis. In the analysis, it was analyzed with a positive rate of 68.50%.
The Korea Corporate Reputation Research Institute measures and announces the brand reputation index through big data reputation analysis of domestic brands. The October analysis of Boy Group's personal brand reputation was carried out through brand big data analysis from September 16, 2020 to October 16, 2020.
Source : Reporter Park Sang-jin, Media Department, Gwangju Maeil Newspaper
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